Measurment Games
Nov0
Whether I'm at an industry event, client meeting or cocktail party, one question seems to come up over and over: "How do I know I'm reaching my target audience with games advertising." Today we have a number of ways we measure the impact of our client's campaigns, including CTRs and ad effectiveness research. But as the lines between television, video and gaming continue to blur, I am getting this question more often from TV buyers or CMOs of big brands who regularly advertise on television, but want to add games advertising to their media mix.
Reach is their holy grail after all, and for years they've relied on Nielsen to verify that they are reaching directly into the living rooms of the consumers they target. So it's a valid question, if one that has been frustrating to answer in the context of games advertising.
Until now.
The Xbox LIVE advertising group has teamed up with the Nielsen Company to launch a pilot test, beginning with Season 2 of 1 vs. 100, to obtain content, channel and ad specific metrics and identify who was playing the game and saw a particular advertisement. This is the first time content delivered through a video game console network will be capable of being measured by Nielsen's television, online and video game metering technologies, such as the Nielsen people meter. Our goal is to ultimately provide advertisers with concrete Gross Rating Points (GRPs) and Targeted Rating Points (TRPs) to maximize their media spend.
I'm really looking forward to this effort-it's a huge milestone in the evolution of games and entertainment advertising and a great benefit for our advertisers. We've made a substantial investment of time and resources to launch this pilot. Yet, as we bring Xbox LIVE into the TV advertising ecosystem, we feel that it is imperative to bring valid measurement capabilities along with it. This is a critical first step in doing that.
The second season of "1 vs 100" will run for 14 weeks. (If you haven't checked out 1 vs. 100, you definitely should join in for Season 2-it's a blast.) After this pilot test, we'll continue to collaborate with Nielsen to learn how electronic measurement, panels and census data can be applied to additional Xbox LIVE media types such as TV, video, social media -this is only the beginning.
So if I run into you and you're itching to ask me how you can be sure that the ads you run on our platform are reaching the right people, at the right time, in the right place, ask away. I'll definitely have plenty to say.
Regards
Mark
Demigod Patch 1.2 Update (v1.2) has been released. v1.2 for Demigod is hence available for download also through Impulse Driven. There are host of fixes, tweaks, gameplay improvements and multiplayer components included by this Demigod patch 1.2. But the main attraction of this update is the addition of Demon Assassin as a new Demigod. The patch also hints about the next demigod Oculus which will debut with the upcoming update.Check the full Demigod 1.2 patch notes (v1.2) below:
Demigod v1.2
* New Demigod added: The Demon Assassin.
* New AI option in multiplayer: The host can set what the death of an AI player does in terms of how much gold and XP players receive.
* New AI option: How much HP do Demigods get by default (very high, high, normal, low).
* Modding Manager. Demigod now supports modding. We will be releasing mod samples in the next couple of weeks to get the ball rolling.
* Mod System. Mods are treated in the game like options. If all players have a given mod installed and the host of the game has it enabled, it is used in the game.
* Fixes to desync issues (thank you to users who sent in data) and other problems reported.
* Citadel Upgrade: Graveyard Citadel upgrade: increased bonus to 15/30/50%
I* mproved Torch Bearer’s attack while moving in fire mode.
* Additional improvements in MP to decrease apparent “lag”. Note to players: ping is not the only measurement of connection. Throughput is an important factor as well. For best online performance, disable background tasks that are consuming your bandwidth.
* Updated favor items:
Samm-El's Cloak: Buffed cap from 25% to 15%
Dark Crimson Vial: Reduced cast time from 2 to 1 seconds
Staff of the Warmage: Increased mana from 700 to 800
Magical Coin Pouch: Buffed cost reduction from 10% to 15%
Horn of battle effect changed to provide fewer total HP regeneration over a longer period of time.
* Updated items:
Hex Scroll: Reduced cost from 500 to 250
Capture Lock: Increased cast time from 1 to 2 seconds
Duelist Cuirass: Reduced cost from 3000 to 2500. Crit chance increased from 5 to 10%.
Gladiator Gloves: Reduced cost from 750 to 450
Theurgist's Cap: Reduced cost from 3000 to 2000
Hungarling's Crown: Reduced cost from 6500 to 5500
Ironwalkers: Reduced cost from 3750 to 2750
Desperate Treads: Reduced cost from 5000 to 4000
Gauntlet's of Despair: Increased mana drain from 200 to 300
Doomspite Grips: Increased weapon damage from 30 to 40
Forest Band: Increased minion armor from 200 to 300
Warlord's Punisher: Unchanged
Ring of the Ancients: Reduced cost from 3500 to 2500
Parasite Egg: Reduced cost from 4000 to 3000
* Updated Game mechanics
- Dodge Cap increased from 30% to 40%
- Interrupts will no longer overwrite stuns
- Crit damage calculations fixes
- Item cost modifiers will now affect citidel upgrades properly. Previously, a citidel upgrade would charge a player the modified cost, but would not allow you to buy it until you had the full cost gold available.
- Improved shamblers to be a bit more capable of pursuit.
- Heroes will re-engage their attack target after performing an ability
- Fix for all of TB's Rings of Fire going away after the oldest ones time out.
- Fixes for demigods chasing after old targets at inappropriate times.
- Added support for ignoring players in-game. Supported commands: /ignore /squelch
* Queen of Thorns Buffs
- Summon Shambler: Summon Shambler now increases health and damage of Shamblers as you gain new ranks. The values are 5/10/15 damage and 125/250/375 health.
- Entourage: Shamber buff decreased to compensate for Summon Shambler's boost. Damage reduced from 10/20/30 to 6/12/18 damage and 250/500/750 health to 165/330/495.
Known issues:
New Demigods voices are in English.
Get the Demigod 1.2 patch update from here.